000 | 00612 a2200217 4500 | ||
---|---|---|---|
999 |
_c38942 _d38942 |
||
003 | WUSLLib | ||
008 | 170301b xxu||||| |||| 00| 0 eng d | ||
020 | _a8176490792 | ||
041 | _aEnglish | ||
082 |
_a658.8 _bWIL |
||
100 |
_aWilmshurst, John _93388 |
||
245 | _aThe fundamentals and practice of marketing | ||
250 | _a3rd ed. | ||
260 |
_aNew Delhi: _bViva Books Private Limited, _c1999 |
||
300 |
_aviii, 324p.; _c24cm. |
||
650 |
_aMarketing management _93389 |
||
650 |
_aMarketing research _93390 |
||
650 |
_aSelling _91626 |
||
650 |
_aInternational marketing _93391 |
||
942 |
_cSR _2ddc |