000 00386 a2200157 4500
020 _a9780471755289
082 _a658.83
_bMCD
090 _c10400
_d14729
100 _aMcdaniel , Carl
245 _aMarketing research
260 _aNew Jersey
_bJohn Wiley
_c2007
_g2007
300 _axxvii,683p
_c25cm
650 _aMARKET RESEARCH AND ANALYSIS
700 _aGates, Roger
942 _cPR
999 _c38911
_d38911