000 00516 a2200193 4500
020 _a1557865051
082 _a658.812
_bDAV
090 _c10298
_d14563
100 _aDavis, Frank W.
245 _aCustomer responsive management
_bthe flexible advantage
260 _aMassachusetts
_bBlackwell
_c1996
_g1996
300 _axvii, 416p.
_c22cm.
650 _aMANAGEMENT
650 _aMANAGEMENT OF MARKETING
650 _aSALES PROMOTION
650 _aCUSTOMER RELATIONS
700 _aManrodt, Karl B
942 _cSR
999 _c38810
_d38810