000 00490 a2200181 4500
020 _a0131866222
082 _a659.1
_bCLO
090 _c9650
_d13433
100 _aClow, Kenneth E.
245 _aIntegrated advertising promotion and marketing communications
250 _a3rd
260 _aNew Jersey
_bPearson Education
_c2007
_g2007
300 _axxxiii, 515p.
_c28cm
650 _aADVERTISING AND PUBLIC RELATIONS
650 _aADVERTISING
700 _aBaack, Donald
942 _cPR
999 _c38225
_d38225