| 000 | 00413 a2200169 4500 | ||
|---|---|---|---|
| 020 | _a9780071115377 | ||
| 082 |
_a659.1 _bARE |
||
| 090 |
_c9631 _d13414 |
||
| 100 | _aArens, William F. | ||
| 245 | _aContemporary advertising | ||
| 250 | _a10th | ||
| 260 |
_aBoston _bMcGraw - Hill _c2006 _g2006 |
||
| 300 |
_axl,694p. _c28cm |
||
| 650 | _aADVERTISING AND PUBLIC RELATIONS | ||
| 650 | _aADVERTISING | ||
| 942 | _cPR | ||
| 999 |
_c38207 _d38207 |
||