000 00367 a2200157 4500
020 _a0333576438
082 _a658.8
_bBAK
090 _c9146
_d12725
100 _aBaker, Michael J.
245 _aMarketing strategy and management
250 _a2nd
260 _aLondon
_bMacmillan
_c1985
_g1985
300 _axxv, 560p.
_c23cm.
650 _aMARKETING
942 _cSR
999 _c37760
_d37760