000 00508 a2200169 4500
020 _a0844222577
082 _a658.827
_bMAR
090 _c9107
_d12649
100 _aMarconi, Joe
245 _aThe brand marketing book
_bcreating managing and extending the value of your brand
260 _aLincolnwood
_bNTC Business
_c2001
_g2001
300 _axv, 247p.
_c24cm.
650 _aMANAGEMENT
650 _aSALES PROMOTIONMARKET MANAGEMENT OF MARKETING
650 _aUSE OF BRANDS AND TRADEMARKS
942 _cSR
999 _c37722
_d37722