000 00414 a2200169 4500
020 _a0070189544
082 _a658.8
_bETZ
090 _c8752
_d12145
100 _aEtzel, Michael J.
245 _aMarketing
250 _a11th
260 _aBoston
_bMcGraw-Hill
_c1997
_g1964
300 _axxi, 709p.
_c25cm.
650 _aMANAGEMENT OF MARKETING
700 _aWalker, Bruce J.; Stanton, William J.
942 _cSR
999 _c37390
_d37390