| 000 | 00491 a2200193 4500 | ||
|---|---|---|---|
| 020 | _a9783540253600 | ||
| 082 |
_a658.827 _bKOT |
||
| 090 |
_c7158 _d9956 |
||
| 100 | _aKotler, Philip | ||
| 245 | _aB2B brand management | ||
| 260 |
_aNew York _bSpringer _c2006 _g2006 |
||
| 300 |
_axvi, 357p. _c25cm. |
||
| 650 | _aMANAGEMENT | ||
| 650 | _aMANAGEMENT OF MARKETING | ||
| 650 | _aSALES PROMOTION | ||
| 650 | _aUSE OF BRANDS AND TRADEMARKS | ||
| 700 | _aPfoertsch, Waldemar | ||
| 942 | _cSR | ||
| 999 |
_c35881 _d35881 |
||