000 00397 a2200169 4500
020 _a0071105948
082 _a658.848
_bCAT
090 _c6303
_d8641
100 _aCateora, Philip R.
245 _aInternational marketing
250 _a13th.
260 _aBoston
_bMcGraw-Hill
_c2007
_g2007
300 _axxxii, 702p.
_c27cm.
650 _aMARKETING
700 _aGraham, John L.
942 _cPR
999 _c35081
_d35081