TY  - BOOK
AU  - De Costa, M.N.S.
TI  - The impact of extended marketing mix elements towards service encounter satisfaction in state commecial banks of the Western Province of Sri Lanka
U1  - 275 
PY  - 2017///
CY  - Kuliyapitiya: 
PB  - Wayamba University of Sri Lanka, 
KW  - Marketing
KW  - Banking industry
KW  - Central bank
ER  -