TY  - BOOK
AU  - Chitty, William
AU  - Barker, Nigel
AU  - Valos, Michael 
AU  - Shimp, Terence A. 
TI  - Integrated marketing communications
SN  - 9780170191548
U1  - 658.802 
PY  - 2012///
CY  - Victoria: 
PB  - Cengage Learning, 
KW  - Advertising management
KW  - Media strategies
KW  - Digital marketing
ER  -