TY  - BOOK
AU  - Czinkota, Michael R. 
AU  - Ronkainen, Ilkka A. 
AU  - Zvobgo, Gilbert
TI  - International marketing
SN  - 9781408009239
U1  - 658.84 
PY  - 2011///
CY  - Hampshire
PB  - Cengage Learning, 
KW  - Trade policy
KW  - Economic environment
KW  - International marketplace
KW  - Marketing communication
KW  - Global services
ER  -