Hooley, Graham J.  <br/><br/>
Marketing strategy and competitive positioning 

 - 3rd Ed.  
 - Harlow:  Prentice Hall,  2004 
 - xxiv, 622p.;   23cm  
<br/><br/><label>ISBN: </label>9780273655169 0273655167 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management <br/>Strategic marketing planning <br/>Market orientation <br/>Customer analysis <br/>E-marketing 
<br/><br/><label>Dewey Class. No.: </label>658.802  / HOO