TY  - BOOK
AU  - Malhotra, Naresh
AU  - Hall, John
AU  - Shaw, Mike
AU  - Oppenheim, Peter
TI  - Marketing research
SN  - 9780733970047
U1  - 658.83 
PY  - 2006///
CY  - Frenchs Forest: 
PB  - Pearson Education, 
KW  - Stakeholders
KW  - Exploratory
KW  - Budgeting
KW  - Research tips
ER  -