Malhotra, Naresh <br/><br/>
Marketing research 

 - 3rd Ed.  
 - Frenchs Forest:   Pearson Education,   2006 
 - xxiv, 912p.;   25cm  
<br/><br/><label>ISBN: </label>9780733970047 0733970044 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Stakeholders <br/>Exploratory <br/>Budgeting <br/>Research tips
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR