TY  - BOOK
AU  - Quester, Pascale G. 
AU  - McGuiggan, Robyn I. 
AU  - Perreault Jnr, William D. 
AU  - Mccarthy, E. Jerome 
TI  - Marketing: creating and delivering value
SN  - 9780074715604
U1  - 658.8 
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill Irwin, 
KW  - Strategic marketing
KW  - Marketing logistics
KW  - Sales management
KW  - Product planning
ER  -