TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Hall
AU  - Shaw
AU  - Oppenheim
TI  - Essentials of marketing research: an applied orientation
SN  - 9780733984211
U1  - 658.03 
PY  - 2008///
CY  - Frenchs Forest
PB  - Pearson, 
KW  - Hypotheses
KW  - Research methodology
KW  - Presentation
KW  - Sampling methods
ER  -