Malhotra, Naresh K. <br/><br/>
Essentials of marketing research:  an applied orientation 

 - 2nd Ed.  
 - Frenchs Forest:  Pearson,   2008 
 - xvii, 480p.;   25cm 
<br/><br/><label>ISBN: </label>9780733984211 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hypotheses <br/>Research methodology <br/>Presentation <br/>Sampling methods 
<br/><br/><label>Dewey Class. No.: </label>658.03  / ESS