TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A. 
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9780073404868
U1  - 659.1 
PY  - 2012///
CY  - New York
PB  - McGraw-Hill, 
KW  - Advertising
KW  - Sales promotion
KW  - Marketing communication
KW  - Media planning
KW  - Online learning
ER  -