Belch, George E. <br/><br/>
Advertising and promotion:  an integrated marketing communications perspective 

 - 9th Ed. 
 - New York:  McGraw-Hill,   2012 
 - xxxiv, 828p.;  28cm 
<br/><br/><label>ISBN: </label>9780073404868 0073404861 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising <br/>Sales promotion <br/>Marketing communication <br/>Media planning <br/>Online learning 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL