TY  - BOOK
AU  - Bhamhra, A.S.
AU  - Chaudhary, A.K.
TI  - International encyclopedia of marketing :vol.3: Strategic marketing
SN  - 8126101520
U1  - 658.8 
PY  - 1998///
CY  - New Delhi
PB  - Anmol publication
KW  - General management
ER  -