Kotler, Philip <br/><br/>
Principles of marketing 

 - 17th Ed.  
 - Noida:  Pearson India Education Services,   2018 
 - xxii, 701p,;  28cm. 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management <br/>Customer value <br/>Products and services <br/>Strategy <br/>Marketing plan 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT