Hoffman, K. Douglas, <br/><br/>
Services marketing :  concepts, strategies, & cases  

 - Fifth edition. 
 - Boston  Cengage Learning  2017 
 - xv, 458 p :  26 cm 
<br/><br/><label>ISBN: </label>1285429788 9781285429786 (hbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Service industries--Marketing.<br/>Dienstleistung<br/>Marketing<br/>Service model<br/>Service economy<br/>Communication strategy<br/>Recovery management<br/>Departmentalization
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOF