TY  - BOOK
AU  - Palmer, Adrian
TI  - Principles of services marketing
SN  - 9780077152345
U1  - 658.8 
PY  - 2014///
CY  - Berkshire
PB  - McGraw-Hill
KW  - Sales management
KW  - Service marketing
KW  - Service quality
KW  - Managing communications
ER  -