Palmer, Adrian <br/><br/>
Principles of services marketing 

 - 7th. 
 - Berkshire  McGraw-Hill  2014 
 - xviii, 495p.  26cm. 
<br/><br/><label>ISBN: </label>9780077152345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales management<br/>Service marketing <br/>Service quality<br/>Managing communications 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL