Dempster, Craig. <br/><br/>
The rise of the platform marketer :  performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms 

 - New Jersey  John Wiley  2015 
 - xii, 228 p. :  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781119059721 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Internet advertising.<br/>Relationship marketing.<br/>Social media--Marketing.<br/>Customer relations.<br/>Management<br/>Sales promotion<br/>Marketing channels<br/>Telemarketing<br/>Direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.872  / DEM