TY  - BOOK
AU  - Smart,Roland
TI  - The agile marketer: turning customer experience into your competitive advantage 
SN  - 9781119223009 (hardback)
U1  - 658.802 23
PY  - 2016///
CY  - New Jersey
PB  - John Wiley
KW  - Product management
KW  - Marketing
KW  - Technological innovations
KW  - Strategic planning
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - bisacsh
KW  - Customer care
KW  - Technology
UR  - http://catalogimages.wiley.com/images/db/jimages/9781119223009.jpg
ER  -