Smart, Roland, <br/><br/>
The agile marketer :  turning customer experience into your competitive advantage  

 - New Jersey  John Wiley  2016 
 - xiii, 219 p ;  24 cm 
<br/><br/><label>ISBN: </label>9781119223009 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Marketing--Technological innovations.<br/>Strategic planning.<br/>BUSINESS & ECONOMICS / Marketing / General.<br/>Customer care<br/>Technology
<br/><br/><label>Dewey Class. No.: </label>658.802  / SMA