TY  - BOOK
AU  - Wind,Yoram
AU  - Hays,Catharine
TI  - Beyond advertising: Creating value through all customer touchpoints 
SN  - 9781119074229 (hardback : alk. paper)
U1  - 659.1 23
PY  - 2016///
CY  - New jersey
PB  - John Wiley
KW  - Advertising
KW  - Communication in marketing
KW  - Customer relations
KW  - BUSINESS & ECONOMICS / Customer Relations
KW  - bisacsh
KW  - Advertising program
KW  - Organizational Architecture
KW  - Adaptive experimentation
UR  - http://catalogimages.wiley.com/images/db/jimages/9781119074229.jpg
ER  -