Wind, Yoram, <br/><br/>
Beyond advertising :  Creating value through all customer touchpoints  

 - 2nd ed. 
 - New jersey  John Wiley  2016 
 - xxiv, 261 ;  24 cm. 
<br/><br/><label>ISBN: </label>9781119074229 (hardback : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.<br/>Customer relations.<br/>BUSINESS & ECONOMICS / Customer Relations.<br/>Advertising program<br/>Organizational Architecture<br/>Adaptive experimentation
<br/><br/><label>Dewey Class. No.: </label>659.1  / WIN