Ries, AL <br/><br/>
Bottom-up marketing 

 - New York  Penguin Group  1989 
 - xiv, 226p.  20cm. 
<br/><br/><label>ISBN: </label>Bottom-up Marketing 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing system<br/>Strategy
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIE