Grewal, Dhruv. <br/><br/>
Marketing / 
Dhruv Grewal, Ph.D., Babson College, Michael Levy, Ph.D., Babson College. 
 - Fourth Edition. 
 - New York  McGraw Hill  2014 
 - xlvi, 648p.  29cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780078029004 (alk. paper) 0078029007 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Market place<br/>Customer<br/>Corporate partner<br/>Supply chain
<br/><br/><label>Dewey Class. No.: </label>658.8  / GRE