Kerin, Roger A. <br/><br/>
Marketing :  the core / 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - 5th ed. 
 - New York, NY :  McGraw-Hill/Irwin,  c2013. 
 - xlvii, 507 p. :  28 cm. 
<br/><br/> Map on lining papers. 
<br/><br/><label>ISBN: </label>9780078028922 (alk. paper) 0078028922 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.process<br/>Marketing opportunity<br/>Product<br/>Supply chain<br/>Social media
<br/><br/><label>Dewey Class. No.: </label>658.8  / KER