TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven William
AU  - Rudelius,William
TI  - Marketing 
SN  - 9780077861032 (alk. paper)
U1  - 658.8 23
PY  - 2015///
CY  - New York
PB  - Mcgraw-Hill
KW  - Marketing process
KW  - Customer relationship
KW  - Customer
KW  - Product
KW  - Service
ER  -