Kerin, Roger A. <br/><br/>
Marketing  

 - 12th.  
 - New York  Mcgraw-Hill  2015 
 - xliv, 740 pages ;  29cm. 
<br/><br/><label>ISBN: </label>9780077861032 (alk. paper) 0077861035 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing process<br/>Customer relationship<br/>Customer<br/>Product<br/>Service
<br/><br/><label>Dewey Class. No.: </label>658.8  / KER