TY  - BOOK
AU  - Perreault, W.D.
AU  - McCarthy, E.J.
TI  - Applications in basic marketing: Clipping from the popular business press
SN  - 9780072864700
U1  - 658.8 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
ER  -