TY  - BOOK
AU  - Holweg, Matthias
AU  - Pil, Frits K.
TI  - The second century: reconnecting customer and value chain through build-to-order; moving beyond mass and lean production in the auto industry
SN  - 0262083329
U1  - 629.0688222 
PY  - 2004///
CY  - Cambridge
PB  - The MIT Press
KW  - Customer satisfaction
KW  - Automobiles
KW  - Automobile industry
KW  - Automobile trade
ER  -