TY  - BOOK
AU  - Ambler, Tim
TI  - Marketing and the bottom line: : the new metrics of corporate wealth
SN  - 8129703319
U1  - 658.802 
PY  - 2004///
CY  - Delhi
PB  - Pearson Education 
KW  - Management
KW  - Metrics
KW  - Measuring innovation health
ER  -