Ambler, Tim <br/><br/>
Marketing and the bottom line:   the new metrics of corporate wealth 

 - Delhi  Pearson Education   2004  
 - xii, 178p.  24cm. 
<br/><br/><label>ISBN: </label>8129703319 9788129703316 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Metrics<br/>Measuring innovation health
<br/><br/><label>Dewey Class. No.: </label>658.802  / AMB