Mathews, Ryan <br/><br/>
What's your story?:   storytelling to move markets, audiences, people, and brands 

 - New Delhi  Pearson education  2008 
 - xiii, 222p.  23cm. 
<br/><br/><label>ISBN: </label>9788131717905 8131717909 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Corporate culture<br/>Business ecoluation<br/>Industry
<br/><br/><label>Dewey Class. No.: </label>650.1  / MAT