TY  - BOOK
AU  - Freeland, John G.
TI  - The ultimate CRM handbook: strategies and concepts for building enduring customer loyality and profitability
SN  - 9780070582590
U1  - 658.812 
PY  - 2003///
CY  - New Delhi
PB  - Tata Mcgraw-Hill
KW  - Customer relation
KW  - Marketing management
KW  - Communication
KW  - Resource
ER  -