Freeland, John G. <br/><br/>
The ultimate CRM handbook:  strategies and concepts for building enduring customer loyality and profitability 

 - New Delhi  Tata Mcgraw-Hill  2003 
 - viii, 353p.  23cm. 
<br/><br/><label>ISBN: </label>9780070582590 0070586772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relation<br/>Marketing management<br/>Communication<br/>Resource
<br/><br/><label>Dewey Class. No.: </label>658.812  / THE