TY  - BOOK
AU  - Westwood, John
TI  - The marketing plan workbook
SN  - 9780749445164
U1  - 658.802 
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - Business
KW  - Marketing audit
KW  - Budget
KW  - Sales promotion
ER  -