Westwood, John <br/><br/>
The marketing plan workbook 

 - London  Kogan Page  2005 
 - xiii, 360p.  24cm. 
<br/><br/><label>ISBN: </label>9780749445164 0749445165 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business<br/>Marketing audit<br/>Budget<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.802  / WES