TY  - BOOK
AU  - Kotabe, Masaaki 
AU  - Helsen, Kristiaan
TI  - Global marketing management
SN  - 9812530991
U1  - 658.848 
PY  - 2004///
CY  - Singapore
PB  - John Wiley
KW  - Export marketing
KW  - International business
KW  - Enterprises
ER  -