TY  - BOOK
AU  - Johansson, Johny K.
TI  - Global marketing: foreign entry, local marketing, & global management
SN  - 9780070667082
U1  - 658.84 
PY  - 2008///
CY  - New Delhi
PB  - Tata Mcgraw-Hill
KW  - Marketing control
KW  - Market research
KW  - Export marketing
KW  - Global product
ER  -