Johansson, Johny K. <br/><br/>
Global marketing:  foreign entry, local marketing, & global management 

 - 4th. 
 - New Delhi  Tata Mcgraw-Hill  2008 
 - xviii, 648p.  24cm. 
<br/><br/><label>ISBN: </label>9780070667082 007066708X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing control<br/>Market research<br/>Export marketing<br/>Global product
<br/><br/><label>Dewey Class. No.: </label>658.84  / JOH