Strauss, Steven D., <br/><br/>
The big idea :  how business innovators get great ideas to market / 
Steven D. Strauss. 
 - Chicago :  Dearborn Trade Pub.,  c2002. 
 - x, 229 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>0793148375 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Marketing.<br/>Product<br/>Market<br/>Business
<br/><br/><label>Dewey Class. No.: </label>658.575  / STR