TY  - BOOK
AU  - Goldstrin, Noah J.
AU  - Martin, Steve j.
AU  - Cialdini, Robert B.
TI  - Yes: 50 secrets from the science of persuasion
SN  - 9781846680168
U1  - 658.45 
PY  - 2008///
CY  - London
PB  - Profile
KW  - Marketing
KW  - Interpersonal communication
KW  - Business communication
KW  - Executive management
ER  -